Our expert management team have been working with Google Ads (Adwords) since it’s launch in way back in 2000, today it still remains the showcase & ever evolving PPC platform allowing businesses to instantly gain visitors from their target audience who are actively looking for their products or services. Google Adwords or Google ads are generated above and below the organic listings with industry relevant text when a specific phrase or keyword is searched for by a user, who is looking for a product or service.
The concept always seems pretty straight forward, however under the hood it’s a very complex system with many techniques to learn and unfortunately plenty of pitfalls along the way… therefore inexperienced businesses can easily overspend on their marketing budget without seeing the desired return on investment.
If you choose to use our Google Ads management service, we can either take over an existing campaign or set-up a new one from scratch… At Kaya Media we make sure all our clients benefit from a Google ad account that is managed to an optimum level. No stone is left unturned, our work is focused on such things as account structure, campaign planning, ad copy, ad scheduling, device & geographic targeting, landing page quality, keyword & competitor research, click through rates, quality scores, negative spend, bid management, full tracking, analysis & reporting and more.
Re-Marketing
Google Remarketing is a fantastic way to re-connect with the people who previously visited with your website via your Google ads. We all know that in a fast paced world we don’t always have time to complete a purchase or just contact a business you want to speak with, therefore the main goal is to remind potential customers with a display advert to re-visit your website… or you can use it to simply build your brand awareness.
Display & Partner Sites
Your adverts can also appear on Google’s partner websites and display network, as well as mobile phone apps and other placements that you choose or that relate to your ads and keywords or other targeting methods. You are able to extend the reach of your normal Google ads to hundreds of non-Google websites, as well as YouTube & Gmail. This is a great avenue for brand building.
Google Shopping
Google shopping, which is powered by Google Ads and Google Merchant Center, allows you to sell your products via your e-commerce website, directly on Google. We can help you create and manage your Google Shopping campaign and ensure that you hit your key business goals and maximise your sales.
Simply fill out the form below and one of our Google Ads management team will be in touch today to perform a FREE campaign review.
Let us score your Google Ads campaign today!
