Search Engine Optimisation  

Search Engine Optimisation

Kaya Media offers a comprehensive range of search engine optimisation (SEO) services to improve your website’s visibility, attracting more customers and boosting your bottom line. Professional SEO services are proven to benefit search engine results page (SERP) rankings, driving more quality (paying) traffic to your landing pages and giving you a good return on investment.

Some say it’s a Dark Art, shrouded in mystery, or the ever elusive Holy Grail: we say it’s actually the sum of experience, common sense, knowledge and high standards.

Kaya SEO is practical, affordable expertise with a strong ethical background that ensures risk-free success. We understand search engine rules, we keep tabs on updates and innovations, and we have the experience to analyse, create and implement the best plan for you.

Why do I need SEO?

If your website had not been properly optimised, your website – your virtual shop window – will rank poorly at best and remain invisible to potential customers at worst.

Websites which have not been optimised fail to inform search engines what they are all about and who might benefit from visiting them.

  • Do you want your website to make money for your business?
  • Are your competitors achieving higher SERP positions than you?
  • Do you think your content could be better?
  • Do you need more customers and more conversions?
  • Do your customers like the structure of your website?
  • Would you like more backlinks and higher authority ratings?
  • Do you need a better return on investment?
  • Can you make better use of your marketing budget?
  • Have you fallen foul of Panda, Penguin or other of the 500+ annual Google updates?
  • Have you incurred a search engine penalty (ban)?

Kaya Media can help you achieve success in the world of e-commerce. Even if you have fallen foul of search engine rules, either accidentally or by using an unethical, inexperienced agency, we can help you turn this around as quickly as possible.

 

SEO and your future success:

SEO is a natural or organic way of improving your website’s ranking on search engine results pages and is mutually supportive of pay-per-click (PPC) campaigns. While PPC offers more immediate results, SEO takes a long-term view and builds from a solid foundation, while being responsive and flexible. This is important because of the challenges of regular search engine algorithm updates, and also considering what your competitors are doing to raise the benchmark and claw back some of their previous traffic.

On-page optimisation centres around the structure and content of your website, taking keywords, meta data, relevance and quality of content, and even images into consideration.

Off-page optimisation focuses on networking and promoting your website, brand and products or services. Techniques used here are link-building, social media, public relations and article writing activity and directory submission, among others.

Kaya Media will analyse your current SEO content and report our findings to you. We will also put together a plan of improvements, which can be dove-tailed to your budget and your business objectives. Our suggestions and the work we carry out are always transparent, and we will be happy to discuss them in detail, so you’re completely happy with what we’re proposing. The results will speak for themselves.

Contact us directly for a free, no-pressure chat and website appraisal, and discover how Kaya Media can make your website work better for your business.