Our Adwords management team have been working with Adwords since it’s launch in way back in 2000, today it still remains the showcase & ever evolving PPC platform allowing businesses to instantly gain visitors from their target audience who are actively looking for their products or services. Adwords ads or “sponsored links” are generated on the right of or above the organic listings with industry relevant text when a specific phrase or keyword is searched for by a user.
The concept always seems pretty straight forward, however under the hood it’s a very complex system with many techniques to learn and unfortunately plenty of pitfalls along the way… therefore inexperienced businesses can easily overspend on their marketing budget without seeing the desired return on investment.
If you choose to use our adwords management service, we can either take over an existing campaign or set-up a new one from scratch… At Kaya Media we make sure all our clients benefit from an adwords account that is managed to an optimum level. No stone is left unturned, our work is focused on such things as account structure, campaign planning, ad copy, landing page quality, keyword & competitor research, click through rates, quality scores, negative spend, bid management, full tracking, analysis & reporting and more.